How to change our view of travel

Six out of ten have made at least one trip in the past 12 months, according to the tourist company MMGY Global. Over the past four years, the percentage of travelers doubled, and this trend will continue in the near future - and you can already watch it in their stream Instagram. We decided to analyze how the changed attitude towards travel in recent years, and to understand why people have started to pursue it more.

The flexibility of routes

A few years ago in the trend were group tours that imply that travelers will be transported by bus from the large monument to the monument, and in the evening to offer their services to restaurants, focused exclusively on tourists. It all had little to do with how the locals live and what to eat, and it is absolutely unacceptable for millenialov. Now the situation has changed: for example, today's travelers feel that there is local food - the most important part of the adventure.

Millenialy impulsive and easily can make a choice about the direction of seeing better offer on tickets to a special channel in the telegram. This also contributes to the introduction of visa-free mode or multi-visas, allowing to visit several countries without preparing separate documents.

The older generation can plan a trip for a year, noting the cost and convenience of an integrated service. Our generation can easily push these conditions, if they are deprived of travel flexibility - you can even find accommodation upon arrival in another city, spending a few minutes.

New Directions

If earlier in most countries, it was clearly delineated resort and tourist area, in 2018 the line beginning to blur. More and more began to be appreciated those places where there are still unexplored trails, and local residents do not live from season to season, the rest of the year just wasting earnings on tourists.

It is worth noting that, compared with older generations millenialy less likely to avoid visiting places where recently there was a terrorist act, political or social uprising, or the likelihood of a natural disaster such as an earthquake.

Uberizatsiya

With the growth of the overall "uberizatsii" - a phenomenon in which digital platform allows you to conveniently interact companies and customers, and increasing the use of technology by travelers. To have a great weekend in the neighboring town, you can use BlaBlaKar or other service to find a machine or companion. This allows you to reduce costs, as well as to determine the conditions of the trip up to the choice of music and fueling stations. Guest house owners no longer need to invest in the marketing and promotion of social networks - quite competently arrange your profile to Airbnb and Booking, and it already allows to reduce the rate.

Marketing

Social content has the greatest attention to the planning of travel: 87% of Americans use Facebook for a variety of destinations, and more than 50% oriented to Pinterest or Twitter. Polls show that millenialov is important and that's where their friends have traveled and what they left no comments to this or that direction. And they share their experience of at least 97% millenialov - enough to be able to make an objective opinion about the popular places.

Entertainment

On vacation millenialy want to do anything but rest: 78% want to learn something new about the culture of the country to which they go to visit educational events or local celebrations. This is reflected in the choice of place of residence: travelers are increasingly choosing rent an apartment, not a hotel to be closer to the local culture and the people.

In 2018 we began to be appreciated much more travel, the focus of which is not in a comfortable accommodation and entertainment. Hostels continue to gain popularity, and people are increasingly united in large companies, not only to save a lot of money, but also to be able to spend more time with like-minded people.

And how do you plan to travel?