Logos with a hidden meaning

Logos are not always just what they seem.

Some of the logos can play with the audience, to show more to those who are able to see more, contain a lot of information about the brand. And all you have to do - just look into the details and admire the wit, the authors and the ability to invest more in low.

This material contains logos, in which there is a "hidden message" or the versatility of the image.

the FedEx

The most popular of all the logos with a hidden meaning. If you look closely, it becomes clear arrow that turns the space between the "E" and "x". This arrow symbolizes speed and precision - two fundamental principles of the company. It is interesting that those who saw the arrow, start to see it always in the first place.

Toblerone

Toblerone - a company producing chocolate from Bern, Switzerland. Bern is also called the City of Bears. Toblerone included the city in its logo in the shape of a bear silhouette.

Hope for African Children Initiative

The logo of social organization dedicated to helping children in Africa. If you look closely, you can see the image of the African continent, child and adult as a supporting character.

Yoga Australia

A similar trick is used in the logo of "Yoga Club" from Australia.

of Amazon.com

At first glance, the Amazon logo hides nothing unusual, but it helps to understand the philosophy of the brand. Yellow arrow resembles a smile: Amazon.com want their customers happy. Arrow also connects the letters "A" and "the Z", hinting that this store has absolutely everything - "from A to Z".

Sony Vaio

The first two Sony Vaio logo letters constitute a wave, symbolizing the analog signal, and the last two look like 1 and 0, symbolizing a digital signal.

Unilever's

Unilever produces a lot of variety of goods, and this is shown in their logo. Each part treydmarka makes sense. For example, the heart is love, care and well-being, the bird symbolizes freedom, the release from daily cares, getting pleasure from life.

the Formula 1

If you look at the empty space between the letter "F" and red stripes, you'll see the number 1 logo conveys a sense of speed.

Sun Microsystems

Logo Sun - one of the most famous in the world of ambigram. The word "Sun" is read from every corner of the square. Created a professor at Stanford University Ven Pratt.

Continental

Continental - tire manufacturer. One of them can be seen in the first two letters, they create a wheel in the long term.

Big Ten

Big Ten - academic association founded in 1896. Until 1990, this union consisted of 10 universities, but in June 1990 they were joined by the University of Pennsylvania. They did not want to change his name and simply added the number 11 to its logo.

Eighty-20

Eighty-20 - a small consulting firm. Many people think that the logo has nothing to do with the name. But if you imagine the dark squares as a unit and bright as zeros, then the top line reads 1010000, 0010100 and the bottom like that in the binary system is 80 or 20.

Baskin Robins

Pink of the "BR" make up the number 31, so much tastes have historically had ice cream Baskin Robbins.

Eight

Each character here is made of 8 digits.

of Carrefour

Carrefour - one of the biggest European retailers, with its headquarters in France. Their logo symbolizes the world with two opposing arrows. The creators added thereto and the first letter of the company name - in the space between the arrows.

Northwest Airlines

First, the logo consists of "N" and "the W", the abbreviation "northwest". Secondly, there is a compass needle which points to the north-west "

Milwaukee Brewers

Milwaukee Brewers (Milwaukee Brewers) - professional baseball team from Milwaukee, Wisconsin. Their logo is made from the letters "m" and "b" and resembles a baseball glove.