Brand Finance has identified the most expensive Russian brands

• Brand Finance has identified the most expensive Russian brands

Brand Finance has identified the most expensive Russian brands

Photo: Sergey Kulikov / Inter / TASS

Consulting company Brand Finance has published a top 50 most expensive Russian brands. The leader for the third time in a row was Sberbank

Consulting company Brand Finance has made the top 50 most expensive Russian brand in 2019. In the first place for the third consecutive year was Sberbank. Brand value of the credit institution analysts estimated at 842, 1 billion rubles, which is 25, 6% higher than last year.

The top ten also hit "Gazprom" (552, 2 bn), "Lukoil" (397, 2 bn), "Rosneft" (246, 9 billion) Railways (185, 8 billion), "Magnet" (170, 3 billion), VTB (144, 8 billion), "Tatneft" (132, 4 billion), MTS (121, 5 billion) and "Novatech" (119, 9 billion). "Novatek" for the year moved from 13th to 10th place, MTS - from eighth to ninth. The rest of the brands in the top 10 retained their positions. The fastest growing in Russia, according to Brand Finance, the brand turned "Novolipetsk Steel". During the year, its value rose by 82%, the brand has risen from 41 to 31 seats. Newcomers rankings in 2019 were "Stroygazmontazh" ALROSA "Mail of Russia".

Analysts Brand Finance brand value is estimated by paying attention to the value of the enterprise, the overall brand value for the shareholders and the value of company-owned brands. Experts also consider marketing investments, business efficiency and brand awareness.