Most Expensive Sportsmen 2017

Roger Federer - the leader brand list footballer Ronaldo only the fourth and seventh place - Indian cricketer Virat Kohli

Tennis superman Roger Federer for the second time in succession became the leader Forbes brand rankings. 36-year-old Swiss has continued to win (in the 2017 season - winning the Australian Open and Wimbledon) and attract the attention of sponsors. Forbes estimated the Federer brand experts at $ 37, 2 million - so its marketing revenue (that is, not the salary, and bonuses and prizes) exceeded the same average ten highest paid players. This criterion allows the sprinter Usain Bolt, earn on advertising much more than other athletes, even ahead of footballer Cristiano Ronaldo in the rankings.

Most Expensive Sportsmen 2017

1. Roger Federer, Tennis

brand value of $ 37, 2 million

Dynamics of the year 3, 3%

Federer 36, half of the season 2016 he was forced to miss due to a knee injury, but by 2017-mu returned, won 7 tournaments (including two "Slam"), and finishes the year the 2nd player in the world. Athletic longevity and impeccable reputation of Roger appreciate sponsors. Last (for now) the deal - now the Barilla - designed for more than 5 years and is estimated by experts at $ 40 million.

Most Expensive Sportsmen 2017

2. LeBron James, basketball

brand value of $ 33, 4 million Dynamics for the year -1, 8%

For the year as a marketing representative LeBron portfolio, which includes Nike, Coca-Cola, Beats by Dre and Kia Motors, added partnerships with Intel and Verizon (US telecommunications company). However, the brand value of the main star of the NBA fell slightly due to increased amounts of advertising contracts other basketball players.

Most Expensive Sportsmen 2017

3. Usain Bolt, athletics

brand value of $ 27 million

Dynamics of the year + 8%

Bolt could nicely to retire after the third consecutive triumphal Olympics - Rio 2016, but chose to postpone the separation of activities for 2017 World Cup in London. There he first time in many years, did not win, but the decision did not change the departure. Now Bolt can devote more time to his charity and advertising projects. For the year of its sponsorship list joined Mumm (champagne), XM (brokerage), Kinder, Advil (drug) and Sprint (US telecommunications company).

Most Expensive Sportsmen 2017

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4. Cristiano Ronaldo, football

brand value of $ 21, 5 million

Dynamics of the year 13, 2%

For 32 years Ronaldo has collected an impressive collection of football trophies (lacking only the title of world champion), was the father of four children and the highest-paid athlete globe. In autumn 2016 the "Real" Cristiano extended contract until 2021 on new terms - now the Portuguese earns more than $ 50 million in the club year. At the same time Nike has announced a lifetime agreement with the player, which is estimated by experts at $ 1 billion.

Most Expensive Sportsmen 2017

5. Phil Mickelson, Golf

brand value of $ 19, 6 million

Dynamics for the year -30%

American Phil Mickelson in 2013 did not win a tournament, but in the summer of 2016 proved to be a defendant in the case of insider trading stocks - is not good for the image. His marketing income is not growing, and on the background of the contracts of other, more successful golfers even falling in recent years.

Most Expensive Sportsmen 2017

6. Tiger Woods, Golf

brand value of $ 16, 6 million

Dynamics of the year -27, 8%

Over the past 18 months, the partner list Woods joined the company TaylorMade (golf equipment), the Bridgestone and Monster Energy (energy drink), but compared with the advertising earnings of the current top golfer Tiger marketing income decreased.

Most Expensive Sportsmen 2017

7. Virat Kohli, Cricket

brand value of $ 14, 5 million

Dynamics of the year in the rating of 2016 is ranked

In 2016 the captain of Indian cricket Virat Kohli hit the top 10 of the most famous athletes of the planet, according to ESPN. At home, he is really a superstar. The sponsor pool of 29-year-old athlete large companies such as Audi, Tissot, Pepsi and others. In February 2017 Kohli has signed an 8-year agreement with Puma for $ 16, 5 million.

Most Expensive Sportsmen 2017

8. Rory McIlroy, golf

brand value of $ 13, 6 million

The dynamics of year 4, 6%

In the spring of 2017 Northern Irish athlete has signed a promotional contract with golf equipment manufacturer TaylorMade - 10 years and $ 100 million.

Most Expensive Sportsmen 2017

9. Lionel Messi, football

brand value of $ 13, 5 million

Dynamics for the year -10%

In December 2016 Messi extended to life in partnership with Adidas: now the payments from the outfitter is about half a football player marketing income. But EA Sports has decided not to continue cooperation with the Argentine - the cover of FIFA18 became Ronaldo.

10. Stephen Curry basketball

brand value of $ 13, 4 million

Dynamics of the year in the rating of 2016 is ranked

Two NBA championship rings, the status of the main sniper league and image absolutely positive hero turned Curry favorite brands. Due to contracts with JPMorgan Chase (Bank), Brita (water treatment system), Vivo (Chinese smartphone manufacturer), PressPlay (media company), as well as a major bonus for the extension of the agreement with Under Armour Steph turned Forbes top ten brand rankings.