Company Stone Island: that means its patch-patch?

The fashion world is rich in a variety of brands. Many of them at the hearing, but not always we know the details of their interesting history and development. For example, Stone Island. What does this name? It's a beautiful name of the Italian company's brand clothing, translates as the concept of "stone island".

Mark Stone Island for the first time introduced the world to its products in 1982. First it was the jacket, and then the hooded cloaks - just a few design exclusive models. Comfortable, high-quality and low-key, they caused almost instantaneous interest among football fans in Italy and soon reached almost inaccessible peaks of popularity. They became the prototype of street fashion and casual clothing Stone Island. This means that the realization of the dream of the designer failed at the very beginning. What followed was a rapid rise, which literally became a revolutionary turning point in fashion traditions.

A Brief History of the brand Stone Island

Birth of the trademark "Stone Island" comes under the wing of C. P. Company, as one of its products. Thanks to the creativity of the designer Massimo Osti, the development of the brand Stone Island was incredible speed. So she quickly became an independent unit, separate company and well-known brand.

After the initial models jackets firm began to produce trousers, shirts, T-shirts. But it was the jacket remained its unchanged business card.

Company Stone Island: that means its patch-patch?

The amazing and unrivaled maestro Massimo Osti worked tirelessly not only on the design side of the product, but also aspired to the highest quality of it.

The value of the patch Stone Island and its origin

At present the brand and distinctive sign, which has become a black stripe, attached on the left sleeve of the two buttons with the image of the compass and wind rose. Strange, at first glance, the logo selection. But if you feel the history of the brand deeper, you realize that all the decisions of the designer is quite logical and consistent. No exception and patch Stone Island, which means attachment to the brand of marine clothing.

After initially Massimo Osti devised to create a comfortable clothes for everyday use. The initial goal was to jackets and coats of high-quality and durable fabric. This thought occurred to the designer because of his hobbies uniforms. Studying technology and other details of its production and parallel experimenting with entirely new, proprietary technology, Arista opted tissues of marine heavy jackets. And it is in such a direction technology developed and implemented in its early design work. These jackets and coats made known the name of the young brand Stone Island. What does the correctness of the chosen path.

Company Stone Island: that means its patch-patch?

Later, the sensational story of the future brand steel products from nylon. A unique, very light, new tissue, refers to a non-woven materials, had the ability to change color when a change in air temperature. Again, success!

The rise in popularity in Europe

Now design work remains interested in the English fans, gained popularity throughout England and soon became in demand with excellent quality clothing in Europe. And quite naturally became their appearance in European stores brands. So there is a rapid growth in popularity of Stone Island, which is the inspiration and creativity of a talented designer to work. It is a sincere love for his work creates wonders and allows talent to unfold. So it was with "Stone Island".

And almost all the UK football fans soon began to stand out from the large crowd of clothing with a black patch on the left arm. Incidentally, the image could be a different color.

The appearance of counterfeit

Soon, due to the increasing popularity of the brand and the high price of its products, there was plenty of fakes with copies of the company's logo. But understanding a person can easily distinguish them from the real product. First of all, the quality of the material and sewing on buttons, prime products.

It takes a long time, but still on the left hand has always been a patch on Stone Island, which means stripe, entrenched as the logo of the company with reference to the theme of the sea.

By the way, these badges are three types, which differ in color and embroidery compass wind rose:

  • traditional blue and yellow colors;
  • black;
  • white.