Advertising, which rejected
The third "Feykstivale" chosen conceptual advertising year.
FAKESTIVAL - international competition missed ideas, concepts and fakie - was coined in Barnaul small agency Punk You, he himself had organized. This year Feykstival took place in Riga. Of the more than 200 submitted works awards - plywood and cardboard moose head of the diploma - 37 awarded.
The jury at the competition for the first time it was very crowded - in the online stage of choosing the finalists worked sectoral board. And for the first time as it was international - Russian advertisers diluted Czech Pavel Sobek of Havas and Italian Umberto Giraudo who teach in a British industrial design. Chairman of the jury was Maxim Lazebnyk, KIAF President and CEO of All-Ukrainian Advertising Coalition.
He presided tough, sometimes irreconcilable, but decisions are taken by a majority vote, so Maxim Romanovich separately asked to stipulate that he and Andrey Musin from Ogilvy Russia strongly welcome the choice of the Grand Prix and the award of silver scandalous and vulgar the "Snake" Pixsells Agency, due which opposing sides during the meeting of the jury cried, go to the person in other ways tried to get her. That's just not a fight unless.
"Statues" The Grand Prix went to Oleksandr Bozhko work. Print Brazilian Christ the Redeemer and of American freedom, reclining on a motel bed, made a lot of noise on the network. Noise International, which then subsides, then again gaining momentum. And the majority of the jury decided to award the main prize Feykstivalya largely due to public outcry, to show the power of advertising in general, and in particular the power fakie. Now let's see the winners, and then also talk about Feykstival, and why we need it.
Grand Prix Feykstivalya
"Statues" Ukraine International Airlines
Alexander Bozhko Igor Dzhemesyuk Antonina Alexandrova
Santa Fanta Family
Vitaly Zhiryakova, Ukraine
Kirill Nechaev Olga Rysin
Wine Suitable Case
Prepared meals for students Eat & Go
Diana Gibadulin Olga Gambarian Andronicus Poloz, Sasha Kishchenko
Cat sausage Cat's Lunch
Paul Tchouikina, Galima Akhmetzyanova Paul Gubin
cat food "One Love"
cookies for office teas BlaBla
Adelia Koldarova Oksana Paley, Daria Sapozhnikov, Zaire Panaeva
Products Shopping Lists
Beer Old Guard
Labels for children's clothing
Timothy Dean of
Note from the Jury: yes, the plug without the two middle teeth have been, but this is a very solid, well-made and thoroughly researched concept. "Gold" almost unanimously.
Center for Rehabilitation of 28
Oleg Safronov, Pauline Hohonova
for twins Store Double Trouble
Mobile burgernaya interactive entertainment CyberWagen
Karaoke School WOW
Vlad Lih, Marina Zakinyan
Dance promo group Inferno
The logo of the city of Pripyat
The logo of Moscow
Shop for ufologists and other such citizens UFO
Timothy Dean of
The logo of the city Great Luke (ironic)
African restaurant Kwenda Kuwinda
Smart Home 5Smart
Sponsorship nomination - advertising Wish hours
Farhod Norbanus Alexander Liang
Luck and punctuality
Andrey Trofimenko (AM / PM Creative Agency)
Million Dollar Grab
Ilya Zorin (AM / PM Creative Agency)
In general, it is strange that the competition fakie, concepts and missed option has the potential to become one of the most interesting developments in the Russian advertising. That is one side of the country, of course, on the other hand - well, what is there to be surprised, we have a country of paradoxes, alternative logic, and "it's not like people."
Feykstival extremely cozy and hospitable. Those who are regularly on the different competitions, know that perhaps the most important role played by the atmosphere of the festival and shoals in the organization. On Feykstivale two years of off-line have been no flaws, everything is thought out, tested and rechecked.
While in previous years, the list of participants has not observed any agency or studio, then in 2013 at the head of plywood moose claimed not only the students, freelancers and other individuals, but also, for example, the owners of the Silver Cannes Lion - Depot WPF. On Feykstivale they also turned to take the silver. Slowly the industry is beginning to realize that the show interesting idea and unaccepted concept does not mean to admit the production of fake, foul play or some unethical muck. This means that you are working and want to share with colleagues with something that you liked, but it was not appreciated by the client. Or do you find time out to think not only of the brief, but on self development.
Here is a format, it seems to me, traced now Feykstivalya, and that's fine. Festival holiday from work, status, briefs, edits, chain letters and a half kilometers long, pipiemov, deadlines, fakapov, ratings, tenders, guillotines, soap, rope. Just to show that you still know how. Just spend quiet time in good company and comfortable place.
I do not know whether it was originally intended by the organizing committee, but even the venue choose the most calm and beautiful. The last time members restored the balance nerve in the Altai Mountains, this time - in pacifying Riga. Next time, however, Leonid Feigin proposed take Feykstival in Rwanda.