Dove was at the epicenter of the scandal racist

• Dove was at the epicenter of the scandal racist

Commercials shower gel black woman removes shirt and turns white. Company Dove apologized for advertising, which saw a racist subtext.

Advertising was a three-second SIFCO, where there were three women, each of whom took off shirt, turning to the next girl. An advertising campaign on Facebook noticed makeup artist under the name Naythemua. "What America says dark-skinned people. We estimate that the color of our skin. On this depends the beauty rating in this country, "- she wrote.

Makeup artist shared a post more than ten thousand people. Advertising sparked lively discussion. Some accused the company of being racist, while others have suggested that the Dove had in mind that their product is suitable for all skin types.

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

- Dove (@Dove) 7 October 2017

On Saturday, 7 October, Dove, owned by Unilever's, apologized. brand representatives explained that they, on the contrary, wanted to show the same attitude towards people with different skin color: "We deeply regret the fact that this is someone hurt."

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused. - Dove (@Dove) October 7, 2017

But not all companies have taken an apology. "No, Dove. This is not advertising misunderstood. It makes clear that Black women are dirty, "- he wrote in a Twitter user with the nickname Trisha_Bateman.

Okay, Dove ...

One racist ad makes you suspect.

Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2

- Keith Boykin (@keithboykin) October 8, 2017

"A racist advertising makes you a suspect. Two racist advertising make you guilty, "- wrote Keith Boykin.

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

- Dove (@Dove) October 7, 2017

Members also recalled that the company uses the words "for normal and dark skin" on the packaging of shower gels.

Brenda remembered other "mistakes" in advertising. In 2011, the company has been accused of racism because of advertising, where the girls supposedly lightens skin color using a shower gel. Representatives of the Dove had to apologize and explain what they meant that the skin gets better on their products, and racism is not here.