Selective spirits: brands, reviews. What is niche perfumery?

Recently, on the selective perfumery, increasingly popular, a lot of talk, but not all imagine what it is. It exists in parallel with mass MARKET and luxury products, and is the work of creative artists. Perfumers, creating unusual fragrant product, are not guided by the tastes of the majority, defying usual. Selective spirits find a genuine admirer, not afraid to experiment with unique scents.

If recently perfumes such was the lot of favorites, but now many are creations of this genius, puts his soul into the creation of original works of art fragrant.

Niche and selective: is there a difference?

Selective spirits are widely known in the second half of the XX century, although there are iconic brands have existed since the 18th century (for example, Creed and of Dorin, to create masterpieces for the Royal Court).

The French word le sélectif denotes a scent that belongs to a class of niche cosmetics, that is, takes a certain level of hierarchy in the classification of the perfume, and the English selective interpreted as "special", "choice". Perhaps many will be interested to know that niche and selective perfumery - not the same thing.

In Russia these values, firmly entered into the everyday life, messed up, and our buyer is probably pointless to distinguish between them. But in the world of selective perfume called prestigious class luxe fragrance it is in the sense of "choice" as a premium segment, has nothing to do with the niche.

The main features of selective perfumery

Such confusion in definitions firmly lodged in the minds of our customers, and, talking about features like perfumes, we will proceed from the fact that we are called selective niche perfumes.

Brands with a long history and has recently started may not have more than 250 points of sale of their own products. If you violate the unspoken rules of brand enters the luxury segment and is absorbed by another, larger company. It is known that the company Estee Lauder, already owns such monsters niche perfumes as Le Labo, by Kilian, Tom Ford, Frederic Malle, acquired no less popular Penhaligon's and L'Artisan Parfumeur.

Aromas, calculated on a narrow range of consumers, do not need advertising, and do not appear in glossy magazines. For selective brand is often worth a perfumer creating stunning masterpieces. Sometimes it works over brand employs several authors, and fragrant leaf meets the creative director.

Selective "noses" are working with the highest quality natural ingredients and bioactive components, making perfume smells volume, and if the synthetic components, it is only because they can not replace analog. For example, the brand L'Artisan bought the whole batch harvest oranges in Tunisia and issued three thousand bottles cheerful fragrance Fleur d`Oranger.

Most often in "niche" There are no divisions in the feminine selective perfumes and men, and the lack of gender conventions distinguishes scents "not for everyone" from luxury perfumes.

Serge Lutens

The authors distinguished niche houses do not pursue commerce and are guided only by their taste. It was such a perfumer to create a special fragrance, is the famous Serge Lutens, presented its brand in 2000. His exquisite selective perfume filled with special magic and talk about the feelings of the great maestro fragrant world. Master puts in each creation its soul, its story of endless romance, burning passion and eternal love. Multi-faceted aromas of Serge invisible adorn its owner and have a strong attraction.

Luyten "voiced" subjective experiences, embodying them in colorful canvases and speaking with the future owners of his works in plain language. Niche perfumery by brand Serge Lutens - is a piece of life of the famous Frenchman, filled with real emotions and perfumer Christopher Sheldrake in charge of the technical side of the selective brands, it helps to express feelings Lyutena in perfume.

Scorching Chergui, refreshing L'Eau Froide, amber Ambre Sultan, spetsievy Arabie, honey El Attarine, wood Bois et Fruits, Chocolate Borneo 1834 will plunge into the world of a perfume that reflects the experience of the founder, who lives in Morocco.

Tom Ford

American charismatic designer, creating stylish outfits, proved to be a versatile personality and established brands that have long since become cult fragrances. Launched in 2006, Black Orchid attracts special sensuality and luxury. Notes of chocolate, truffles and black orchid delightfully disclosed on women's skin and luxurious scent attracts the opposite sex. Magnetically attractive selective perfumes that are intriguing and provoke, are a real aphrodisiac.

No less popular fragrance Black Violet surprising chypre saturated sound, luring men and women. He opens a new world for its owner, allowing him to fully enjoy the fairy tale forest, where the damp moss, fruity notes of sparkling citrus and violet chords sing a love song.

Tobacco Vanille famous for many years holds one of the dominant place in the top popular niche fragrances. Perfume called magical potion, where the soloist soft vanilla and spicy tobacco framed by dried fruit and delicate spices. Intoxicating masterpiece deliciously sounding on the skin shimmers different facets like a diamond in the bright sunlight. Niche perfumery, created by Tom Ford, pleases unusual sound, causing a real relationship.

Etat Libre d'Orange

This is one of the most controversial of selective perfumery brands, continues to produce mixed flavors. Provocative compositions shocking names cause different emotions. Some admire the courage of the author team, creating shocking works, others faulted the bold combination of perfume notes, the main theme of which acts sexuality.

The creators of the "land of the free oranges", who know perfectly well what it means to "selective spirits" and what they are used, allow the buyer to look at the world from a different angle, arousing secret passions.

Exploding chords warm skin, black pepper, ripe plums Sex Pistols, tobacco and coffee Divin 'enfant with a taste of sweet marshmallow, Jasmin et cigarette, telling about a strange alliance of tobacco and jasmine, Vraie blonde with notes of sparkling wine, white pepper and bubbling over velvety peach juice causing curiosity and desire to explore the unique creativity of the French brand.

Selective fragrance: reviews

Estimates are given fragrances customers, destroying the familiar world, very different. Rich composition with natural ingredients not everyone will appreciate, and lovers of luxury perfumes and all horrified by the surround "niche". Sophisticated masterpieces, which in many ways are disclosed in the skin may scare untrained beginners, however, as fans of selective perfumery tell after meeting with unusual works return to the world of heartless monotone flavors created by the pursuit of profit, it is impossible.

Many admit that they have opened a whole universe of storing a huge amount of unique masterpieces made with soul. Every year it grows, and new works presented sea of ​​pleasant emotions and sensations.

A happy moment

So, in this article we have tried to understand what it means to "selective spirits" and why they stand out among other flavors. Familiarity with unique pieces, leaves no one indifferent, can result in true love, and, as one of the great "Aroma - a happy moment to which we return, and seek all our lives."