Brand "Ermanno Scervino"

"I believe that fashion can not die even during the plague!" - said the famous designer Ermanno Daelli. And he's right, because it creates a fashionable clothing that is not only beautiful but also convenient. Models brand "Ermanno Scervino" with an interesting style, made of the finest fabrics for the latest technologies cut. Commitment Maitre comfortable clothes and his unfailing love of beauty has always played into the hands of the brand, so they created a collection lightning fly around the world.

The beginning of the path

Ermanno Daelli a childhood dream to be a fashion designer. Having learned to hold in their hands the scissors, he has carved out his first dress. He liked the beautiful people in beautiful clothes. He admired Sophia Loren, Anna Magnani, Gina Lollobrigida, who shone on the screens in Italy and around the world. The dream of a talented young man was sewing for such beauties elegant outfits. Of course, before "Ermanno Scervino" creating a trademark it was still far off. But he went to his goal.

In the early 70's twenty boy opened his own boutique in Cortina d'Ampezzo, a mountain resort, which came not only skiers, but also lovers of elegant relaxation. Watching them, Ermanno decides to create his collection of women's accessories. However, it was presented only in 1985 and consisted of bags, shoes and belts, where intricately combined with classic elements of ethnic motifs in different countries. All accessories audience were appreciated.

The first collection of clothes

Inspired by the positive feedback, Ermanno produces a line of women's clothing, realizing how great a risk. However, possible and a big win, if the collection is successful. Daring, he won the winning ticket, and after six months there is at least an interesting collection of men's clothing, released under the name "Ermanno Daelli".

At the same time the designer met with an undertaking engaged in sportswear - Toni Scervino. Views on fashion and style were among the Florentines are so similar that they decide to work together under the brand name created by them "Ermanno Scervino." This happened in 1997. The combination of creativity and business skills in 1998 has borne fruit. Since that time, their models featured on the international fashion market, and clothes of the brand can be found all over the world.

The new collection

The huge success of the partners brought sportswear Sport Couture ( "Sports Couture"). It is comfortable and surprisingly elegant things. Style like movie stars such as Uma Thurman and Sharon Stone. They are also great admirers of evening dresses from "Ermanno Scervino" photos which you can see in the fashion magazines.

In 2006 Daelli developed the model and created a dress uniform for the Russian team, which participated in the Olympic Games in Turin. As always, convenience and beauty in sports models brought success.

In 2007, the fashion house "Ermanno Scervino" moves in Grassina near Florence. Here are new collections of elegant evening dresses and new accessories. At the same time, the decision to establish a line of children's clothing. Ermanno and Tony get license for her release. With this collection of young ladies and dandies can now dress like adults in stylish clothes. At the same time created Scervino Street clothing line, which combined a strict classical and street style casual.

Ideas

Company "Ermanno Scervino" continues to expand. Created every year new lines and collections of clothes, opened worldwide new stores. For example, recently they have opened boutiques in the UK, China, France, Russia, the Ukraine, Spain. The creators of the brand get their new ideas in the exotic culture of Japan and the Middle East.

Today the collection of the brand "Ermanno Scervino" - is synonymous with clothes, shoes and accessories of the highest quality. It is a way of life that is accessible to everyone who loves to dress fashionable and stylish.