Brand IQOS encourages adult users to share simple moments of happiness in the new campaign: SIMPLY AMAZING

Daily routine draws each. To counter it, it is important to notice the simple things that make us happy: a cup of coffee in the morning, smile, or a passerby overheard favorite song. Of these, the sum is a positive state, which many do not have enough and it is at these moments, wants to draw attention to your brand IQOS. The new communication campaign SIMPLY AMAZING users can share what makes them happier.

The task of the new campaign - to build a confident, inspiring a dialogue with the community IQOS adult users. All posts are motivating premise of how important it is to trust your feelings, to appreciate their uniqueness, to see new possibilities and boldly move towards change.

We want to inspire our customers to appreciate their uniqueness and not afraid to be themselves. IQOS SIMPLY AMAZING - a campaign about changes that begin with each of us and open up new prospects around. To let the changes in your life, you must live in the present, rather than waiting for the right moment.

- Andre Dahan, Senior Vice President of Marketing, PMI

All the scenes of the new campaign - footage of life, the same situation, in the center of which senses fireworks: a sense of freedom, joy, lightness and incredible anticipation.

The shooting took place in Tokyo and San Diego, where different in atmosphere locations were chosen: picturesque landscapes and breathtaking views of cities. In promotional materials, the campaign primarily focused on people and their feelings. Portrait shots are not simply convey the mood, they involve the audience and inspire them to create their own bright moments and stories. To launch a global campaign brand invited its users to share their stories of life that inspires them and what makes them each day unique. In Russia, the campaign is already supported by well-known media person and Friends brand: Alena Doletskaya, Alexander Malenkov, Natalia Sindeeva, Nikolai Uskov, Jan Zubtsova and others.

IQOS - is an international brand which is already represented in more than 40 countries around the world. This is also reflected in the campaign all the characters come from different cultures, nationalities and generations. They each have their own dreams and aspirations, but combines them an appreciation of the unique moments and just live for pleasure.

In Russia - one of the largest markets products with a reduced risk of PMI - new campaign starts earlier than in other countries. This is not surprising: it is here IQOS more than 3 years has united around a smokeless future of more than 1, 5 million users.

More information here: iqos.simplyamazing.ru or Instagram @iqos_simply_amazing_ru.