12 block in the design Movie Posters

It is known that all new - it is well forgotten old.

While writers argue about the number of basic themes in the literature (Booker claimed that seven of them, Borges - that only four, Aristotle, Hugo and polta insisted on including the 36), the creators of the movie posters partly deliberately and partly by chance brought the genre of an advertising poster for a dozen clichés, giving a general idea of ​​the genre, plot, dynamics and level of special effects films.

Big Eye

12 block in the design Movie Posters

Thriller and horror story with a different level of elaboration and emphasis on special effects. The standard and the basic model of the poster is the "Requiem for a Dream", which, though belongs to a different genre, but computer graphics and complex "klipovoy" installation is stuffed to the eyeballs.

Examples: "Requiem for a Dream", "eye", "Candyman", "place"

Lone Hero: Looking over her shoulder half turned

12 block in the design Movie Posters

Action, comics and drama with a bright spelled out the nature of the central character - nature complex, controversial and misunderstood. Very often on posters as a supporting character featured weapon.

Examples: "Poputchik" "Blade" "D'Artagnan", "Long Engagement", "Happy number Slevin," "Em"

Large and small

12 block in the design Movie Posters

close-up portrait on a background of coastal landscapes with small figures. No options - it is a melodrama; Possible elements of a detective story or a historical film, but handkerchiefs to tear scenes it is necessary to stock up.

Examples: "Captain Corelli's Violin," "City of Angels," "Charlie St. Cloud", "Inspired", "Jude".

Back to back

12 block in the design Movie Posters

The pose of mutual defense "rears" was already used in the old posters "James Bond" ( "View to a Kill" - a companion portrait of Roger Moore and Grace Jones), but with the triumph of "Pretty Woman" became a familiar comedy melodrama with equivalent parties of the two main characters .

Examples: "Pretty Woman," "Bride Wars," "How to marry and remain celibate," "Two Weeks Notice," "Adam's Rib," "Taste of Life".

Meanwhile the legs

12 block in the design Movie Posters

Posters with explicit sexual overtones, oddly enough, is rarely fulfill the promise: as a rule, it's not erotic, and comedy, with very mediocre level.

Examples: "For your eyes only" (James Bond), "Seksdrayv", "Beta House".

A couple in bed

12 block in the design Movie Posters

Again - melodrama and comedy relations. Grandfather Freud tossing and turning in his grave matter how valiantly he took an enterprising Hollywood turnover. Frankly, how often do you solve personal problems in bed? ... That's it, and we're about the same.

Examples: "A Single Man", "Married 7 years," "And laughter. and sin "

splashed blue

12 block in the design Movie Posters

Covers and posters with a predominance of blue and aquamarine tones - almost always signal a "family" nature of the films. Very often, so make out movies and adventure films about animals (including documentaries).

Examples: "Avatar," "The Birds," "Into the Deep 3D oceans", "Flipper"

Ashes and flame

12 block in the design Movie Posters

Black-and-white photos and color flashes of flame - one of the most cliché in the design of posters militants Examples: "Bangkok Dangerous", "carrier", "Ghost Rider", "Tokyo Drift"

Running at dusk

12 block in the design Movie Posters

This design is characteristic of the militants elaborated dramatic storyline or detective story.

Examples: "Fire Wall", "Arsene Lupine", "Rain", "Paycheck," "Firm"


12 block in the design Movie Posters

Portrait of the constituent elements characteristic of two completely unrelated genres: either it is a biopic - the life history of the complex and multifaceted character, or horror. Visually genre distinction conduct very simple - a collage form a normal human face or skull and scalp.

Examples: "The Truman Show," "Che", "Mushrooms", "Fever", "Descent"

The woman in red

12 block in the design Movie Posters

Before the image was typical rustic comedies, and the girl in a red dress is very often depicted in pin-up style. Today, such a design is not averse to such masters of auteur cinema as Almodovar ( "All About My Mother") and Jean-Pierre Jeunet ( "Amelie").

Examples: "Tootsie," "The Naked Truth," "Amelie"

Reflection in sunglasses

12 block in the design Movie Posters

Another way to hint at an incredibly complex inner world of the main character, no matter how stupid or a scoundrel he was.

Examples: "The Matrix," "Almost Famous," "Hancock," "The Big Lebowski", "Leon", "Fear and Loathing in Las Vegas".