Well-known brands that are abroad are called differently

• Famous brands are abroad are called differently

Travelers with experience probably noticed that in various countries the same goods can be called entirely differently. So Axe deodorants sold in the UK under the brand Lynx, Australia Burger King is called Hungry Jack's, Rexona and cosmetics in the United States called the Degree.

Twix

Twix bar is famous all over the world, but at home in the UK knows him quite a different name. This chocolate was first introduced in 1967 and it was called Raider.

In a relatively short time bar became popular not only in England but throughout Europe. But when it was the turn to win the American market, it turned out that Raider name has already been patented.

Then manufacturers came up with the name familiar to us - Twix. It became so successful that it gradually began to displace Raider Twix even European markets! But in Britain itself still bars sold under the original brand.

Blend-a-med

Many will be surprised, but in most countries, no one knows about the toothpaste Blend-a-med, although it sold worldwide. The fact is that familiar to us the name is used only in the countries of Eastern Europe and in Germany. The rest of the planet know this product under the brands Crest and Oral-B!

The first pasta appeared in Germany in 1951, and then it was called Blend-a-med. In 1987, the company has absorbed Blendax corporation Procter & Gamble. In the US, the toothpaste was sold under the name Crest and quickly became one of the most successful brands.

Crest brand has gained popularity worldwide. The old name for the native left only the German market, as well as the Slavic countries, where the word "cross" evokes negative associations.

In addition, in some European countries a similar product sold under the name Oral-B.

Mr. Proper

Known detergent "Mr. Proper" can be considered the record for most doubles. Almost every major market it has to its name! And almost everywhere it consists of words analogues "Mr." and "purity".

So ​​in the United States and Canada, the powder called Mr. Clean, Spain - Don Limpio, Mexico and Puerto Rico - Maestro Limpio, in Belgium, France and Morocco - Monsieur Propre ...

From this series only occur with Velikopridaniey Ireland, where the detergent is marketed under the brand name Flash.

Lay's

Lay's chips appeared in the US in 1932 and since then has successfully conquered the world! Naturally, to carry goods across the ocean was expensive, so the company buys a lot of local factories, where to place their production.

If you purchased brands have been successful at home, they are not abolished, but simply started to produce chips under the old US title. So in the UK snacks are known as Walkers, although their formulation is the same as that of Lay's, which make the same assembly line in Leicester, but are exported.

In Australia, these chips are known as Smith's brand in Egypt - Chipsy, in Vename - Poca, Israel - Tapuchips, and in Mexico - Sabritas.

UAZ

By the way, the practice of changing names for different markets is not new. The Soviet Union was also successfully used like. So board Oise "tadpoles" were exported under the name ... BelAZ! The fact is that huge dump trucks have a good reputation abroad, so the trucks are small, too, we decided to sell this brand.